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3 cards from this section. Quick, good the night before a test.
What are the four stages of the funnel?
Think about the customer journey from first learning about a product to becoming a loyal customer.
Define the Awareness stage of the funnel.
What is the initial interaction for customers?
What is the first stage of the funnel?
Think about how customers first hear about a brand.
True or False: Conversion occurs before Consideration in the funnel.
Remember the order of the stages.
Imagine you are marketing a new smartphone. Outline a funnel strategy from Awareness to Loyalty. Include specific examples for each stage.
Think about what you would need to entice and keep customers.
Evaluate a failed marketing funnel of a fictional business. Identify the missed opportunities at each stage and propose strategies to improve.
Consider how each phase connects.
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