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2 cards from this section. Quick, good the night before a test.
What are the four main stages of the funnel?
Think about how consumers go from learning to purchasing.
Which metric shows the cost of acquiring a new customer?
It's an acronym based on the initials of the concept.
What are the stages of the marketing funnel?
Think about the customer journey from start to finish.
Is Customer Acquisition Cost relevant for budget allocation?
It’s a financial metric that tells you how much you're investing to gain a customer.
If a company spends $200,000 on the Awareness stage but sees low interest in the product, what strategies can they implement to turn things around?
Consider how appealing an ad can be to a potential customer.
Consider a brand that finds high conversion rates in certain regions but not others. How would they approach budget allocation to maximize their investment?
Think regional dynamics and adjust according to where your audience thrives.
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