Practice Cac Benchmarking (5.2) - Advanced Digital Marketing Strategy & Planning

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10 questions

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3 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
4 questions · about 3 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What does CAC stand for?
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Think of it in terms of how much you spend to gain a customer.
Question 2.
How do you calculate CAC?
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Remember the formula we discussed.
3Question 3.
What does CAC stand for?
- Customer Acquisition Cost
- Customer Allocation Cost
- Customer Assessment Cost
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Think about what it means in marketing.
4Question 4.
True or False: A lower CAC is always better.
- True
- False
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Consider what the customer brings long-term.
Question 5.
A company has a CAC of $80 and a CLV of $200. If the company wants to lower CAC by 20%, what new CAC should they aim for?
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Consider the percentage decrease from the original CAC.
Question 6.
If an organization has an industry benchmark CAC of $50 and they currently have a CAC of $70, what strategies could they implement to bridge the gap?
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Think about how to improve efficiency in acquiring customers.

6 more questions in this section. Enroll free to practise them all.