Practice Use Of Analytics Tools (5.2) - Advanced Content Marketing & Storytelling

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8 questions

Flashcard drill
3 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
2 questions · about 1 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What is 'time on page'?
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Think about what it tells us about user engagement.
Question 2.
Name one tool used for content performance measurement.
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Consider tools mentioned in class.
3Question 3.
What does 'conversion rate' measure?
- Time spent on page
- Percentage of users taking a desired action
- Scroll depth
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Think about actions you want users to complete.
4Question 4.
True or False: Scroll depth provides insights on whether a user reads all of your content.
- True
- False
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Consider what it means to 'read' content.
Question 5.
You notice that a landing page has a high bounce rate; how would you use analytics tools to identify the issue?
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Look into user behavior patterns on the page.
Question 6.
Analyze how you would approach increasing organic traffic for an underperforming blog post using analytics.
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Consider both on-page and off-page factors.

4 more questions in this section. Enroll free to practise them all.