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4 cards from this section. Quick, good the night before a test.
What is Association Rule Mining used for?
Think of shopping patterns.
Define 'Support' in the context of Association Rule Mining.
It's about frequency.
What is the purpose of Association Rule Mining?
Think about shopping habits.
True or False: 'Lift' is used to measure the probability of item A being purchased when item B is purchased.
Consider what Lift actually conveys.
Using a sample dataset of grocery store transactions, find two items that frequently appear in the same basket. Calculate their Support and Confidence.
Use Excel or statistical software to analyze data effectively.
Create a presentation proposing an Association Rule Mining strategy for a new e-commerce site. Include potential benefits and challenges.
Consider real-world implications and user experience.
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