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4 cards from this section. Quick, good the night before a test.
What does KPI stand for?
Think about what metrics are used to measure success.
What is a common financial KPI?
This metric evaluates how profitable an investment is.
What does ROI measure?
Think about financial evaluations.
True or False: Statistical significance testing helps ensure results are reliable.
Recall the impact of randomness on outcomes.
Design a KPI system for a startup aiming to enter a competitive market. What KPIs would you suggest?
Consider what metrics reflect financial health and customer behavior.
Suppose a company sees a significant increase in sales after a campaign, but the testing showed no statistical significance. What should they conclude?
Think about the implications of acting on unreliable data.
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