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5 cards from this section. Quick, good the night before a test.
What does customer churn refer to?
Think about the customers a company loses.
What type of model can be used to predict customer retention?
These models sort data into categories.
What is customer churn?
Think about the customers they lose.
Which technique was used to identify fraudulent transactions in the last case study?
It involves spotting irregularities.
A telecom company developed a model to predict whether a customer would leave. Discuss how they might use this information to build loyalty programs.
Consider who is at risk of leaving.
Critique the advantages and disadvantages of using linear programming in inventory management decisions.
Think about the models and data quality.
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