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5 cards from this section. Quick, good the night before a test.
Define customer churn in your own words.
Think about what happens when customers stop using a service.
What does SMOTE stand for?
Consider the need to handle minority classes in data.
What is customer churn?
Think about customer retention.
What technique was used to tackle data imbalance?
Consider which method addresses class representation in data.
Analyze the implications of a predictive model that fails to account for imbalanced data. How could that affect a telecom company's retention strategy?
Consider the costs associated with misallocated retention efforts.
Provide an example of how SHAP outputs could be presented in a business meeting to help non-technical stakeholders understand customer churn predictions.
Think about visual representation and storytelling to convey data effectively.
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