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2 cards from this section. Quick, good the night before a test.
What does secondary data refer to?
Think about who collects the data.
Can you name a source of secondary data?
What kinds of data can you find online?
What is secondary data?
Think about who gathers the information.
True or False: Secondary data is always the most accurate type of data.
Consider the source of the data.
Consider a retail company that wants to understand customer behavior in a new market. How can secondary data be relevant? Provide a detailed answer.
What kind of existing data can provide insights into market trends?
Design a study where secondary data would be crucial in addressing a current event's impact. Describe how you would use this data.
Think about pre-existing research you can utilize.
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