Search the courses, subjects, tracks, games and features, or jump straight to a page.
Learn it your way
A short class with Sarah and her students. The other ways are under More.
Sign up free to listen. Transcripts are free to read.
Today, we're diving into the world of attitudes! Can anyone tell me what an attitude is?
Isn't it just what you think about something?
Exactly! An attitude reflects how we think, feel, and act towards something, known as the A-B-C components: Affective, Behavioral, and Cognitive. Who can remember what those components entail?
Affective is how we feel about it, Behavioral is how we act, and Cognitive is what we think!
Great job! Now, let’s remember that: A-B-C—Affects our Behavior and Cognition. Let's explore how these attitudes are formed.
Attitudes are learned in various ways. Can anyone name one method of forming an attitude?
Learning by association, right?
Right! For example, if a student enjoys a subject because a teacher makes it fun, that’s learning by association. Another way is through reward and punishment; can someone provide an example?
If I get praised for studying hard, I might develop a positive attitude towards studying!
Absolutely! Rewards reinforce behaviors. Now remember, the more positive experiences we have with a topic, the stronger our attitudes may become.
Now that we understand formation, let’s discuss attitude change. Why do you think people change their attitudes?
Maybe if they have new experiences or information?
Yes! That's part of cognitive dissonance. When we encounter information that contradicts our beliefs, it can make us uncomfortable. We want to resolve that discomfort by changing our attitude. Another concept is balance theory; what does that suggest?
If one part of your attitude system is out of sync with the others, you'll want to change it to make everything consistent!
Right again! Balance is key in maintaining our attitudes. Let's summarize—change happens through experiencing dissonance and also observing how others react.
Attitudes are A-B-C, feelings and actions in symmetry.
Imagine a student who loves math, as their teacher always sparks laughter while teaching, leading to positive feelings toward the subject.
Remember the A-B-C of attitudes: A for Affective, B for Behavior, C for Cognitive.
Think of ABC — Affects how we Believe and what we Choose to do.
Term
What are the three components of attitudes?
Click to flip
Term
What is cognitive dissonance?
Click to flip
A state of mind that involves an evaluation of an object, person, or issue.
The emotional aspect of an attitude, indicating how one feels about the attitude object.
The aspect of an attitude that reflects how one intends to act toward the attitude object.
The beliefs or thoughts that one holds about the attitude object.
The psychological discomfort experienced when holding two contradictory cognitions, leading to an attitude change.
A theory proposing that attitudes toward people and objects should align in a harmonious way.
A model suggesting attitude change occurs in two steps, initially identifying with a source, followed by behavior change.
This section explores the concept of attitudes, how they are formed, and the psychological mechanisms behind their change.
Attitude formation is a key concept in social psychology that encompasses the cognitive, affective, and behavioral components. The section elaborates on different ways attitudes are developed through learning processes, environmental factors, and various methods of changing previously established attitudes.
Understanding attitudes is crucial in social psychology as they influence our behaviors and opinions. An attitude can be defined as a mental state consisting of beliefs and thoughts (cognitive component), feelings (affective component), and readiness to act (behavioral component) towards an 'attitude object'. This section uncovers how attitudes are formed and modified.
Attitudes consist of three major components known collectively as A-B-C:
Attitudes are not static; they can change based on several theories of attitude change including:
Understanding these frameworks of attitude formation and change helps explain the complexity of social interactions and individual behavior in response to societal influences.