Practice Target Market (2.12.1) - Fashion Design and Merchandising

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10 questions

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6 sample questions

Question 1.
Define what a target market is.
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Think of it in terms of which group of people would be most interested in a product.
Question 2.
List one factor that could be used for demographic segmentation.
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Consider what statistical information applies to consumers.
3Question 3.
What is a target market?
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Think about which consumers would buy your product.
4Question 4.
True or False: Psychographics involves demographic factors like age and income.
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Remember what we define as psychographics.
Question 5.
Create a market segmentation strategy for a new line of children's clothing that targets environmentally conscious parents.
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Think about what matters to eco-conscious parents.
Question 6.
Analyze how a sports apparel brand can use geographic segmentation to tailor its inventory in different regions.
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Factor in local weather patterns.

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