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5 cards from this section. Quick, good the night before a test.
What is fashion?
Think about what people wear today.
Define a fad.
Consider styles that quickly come and go.
What is the main purpose of fashion merchandising?
What primary activity does a merchandiser engage in?
The fashion cycle consists of how many stages?
Consider the stages we’ve discussed.
Create a marketing plan for a new clothing line targeting millennials. Discuss your approach to trend forecasting and segmenting your market.
Think about platforms millennials use and what appeals to them.
Analyze the impact of fast fashion on the traditional fashion cycle. What changes has it prompted?
Consider the implications of quick production on trends.
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