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5 cards from this section. Quick, good the night before a test.
Define development communication.
Think of communication as something that speeds up change.
Name one mass medium and one interpersonal channel that can be used in development communication.
One reaches thousands at once; the other involves meeting people face to face.
Who first coined the term development communication, in 1972?
The textbook names her together with the year 1972.
Which statement best describes development communication?
Think about which way the information flows.
Design a development communication plan to encourage the enrolment of girls in secondary school in a rural block. Include the audience, the message, the channels and how you will use feedback.
Use the features: audience-based, mixed channels, two-way, motivation and consensus.
Evaluate the statement: "If people receive the right information, development will follow automatically."
Consider what else, besides information, development communication says is needed.
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