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2 cards from this section. Quick, good the night before a test.
What is Corporate Communication?
Think about how a company communicates with its employees and the public.
Name one key function of PR.
Consider who has an interest in the company's success.
What does corporate communication primarily involve?
Think about all levels of communication related to organizations.
True or False: Public Relations is only about promoting products.
Consider the broader role of PR.
Design a corporate communication strategy for a company planning to launch a controversial product.
Think about the stakeholders and how to address their concerns.
Evaluate a recent PR campaign from any organization. What worked, what didn’t, and how could you improve it?
Consider the responses from the target audience to the PR efforts.
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