Practice Key Terms (7.13) - Corporate Communication And Public Relations

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8 questions

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3 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
2 questions · about 1 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
Define corporate communication.
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Think about how companies present themselves to the public.
Question 2.
What does PR stand for?
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Remember it deals with managing public perceptions.
3Question 3.
What does corporate communication primarily manage?
- Financial Statements
- Public Image
- Human Resources
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Think about which aspects reflect a company's identity.
4Question 4.
True or False: Internal communication is only necessary during a crisis.
- True
- False
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Consider the daily operations in organizations.
Question 5.
Design a corporate communication strategy for a fictional organization facing a public relations crisis.
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Consider all potential audiences and how each message could impact your trust.
Question 6.
Create a press release for a product launch detailing key features and public benefits.
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Remember to focus on what makes the product unique and why it matters to the audience.

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