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3 cards from this section. Quick, good the night before a test.
Define corporate communication.
Think about the type of messages a company sends out.
What is the role of public relations?
Consider how companies interact with the media.
What is corporate communication primarily concerned with?
Think about who the messages go to.
True or False: Only external communication matters in public relations.
What about the organization's own employees?
Develop a public relations policy for a fictional company facing a product recall. Outline key components that should be included.
Consider how the company should address stakeholders and reassure them.
Analyze a recent public relations crisis faced by a well-known company. Evaluate how effectively they communicated with the public.
Think about the company's messages and how they might have impacted public trust.
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