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2 cards from this section. Quick, good the night before a test.
What is corporate communication?
Think of how companies talk to their employees and the world.
Why is public perception important?
Consider the phrase 'the customer is always right.'
What is the primary purpose of corporate communication?
Think about how companies want to be seen by their audiences.
True or False: Crisis communication is only used during a crisis.
What do you think companies do when a crisis happens?
Evaluate the communication strategy of a well-known organization during their latest product launch.
Look for positive and negative feedback to analyze their approach.
Design a crisis communication plan for a fictional company facing a sudden negative event.
Think about who needs to know and how to present the information.
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