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2 cards from this section. Quick, good the night before a test.
What is the primary purpose of a questionnaire?
Remember, it starts with 'Q'.
Name one method of data collection through a questionnaire.
Think about how you collect data.
What is the main goal of a questionnaire?
What do we do with questions?
True or False: Choosing the wrong target group will still yield useful data.
Who you ask matters!
Design a questionnaire aimed at understanding how family size impacts monthly entertainment expenditures. Include at least five questions.
Consider both quantitative and qualitative questions.
Analyze a set of hypothetical questionnaire data where 80% of respondents preferred brand X due to its price, while 20% chose brand Y for its quality. Discuss implications for marketing strategies.
Think critically about consumer behavior and preferences.
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