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5 cards from this section. Quick, good the night before a test.
What is a pilot survey?
Think about why we would test something before releasing it broadly.
Name one method of data collection.
Consider how people interact face-to-face.
What does a pilot survey help with?
Consider why we might want to adjust something before it goes live.
True or False: Secondary data is data collected firsthand for a specific study.
Think about who did the collecting and what their objective was.
Design a pilot survey to test a new mobile application for students. Outline the key questions you would include.
Think about target user feedback on critical features.
Evaluate the effectiveness of using telephone interviews versus personal interviews for an urban study on housing conditions. What factors would you consider?
What are the advantages and disadvantages of direct vs mediated communication?
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