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4 cards from this section. Quick, good the night before a test.
What is primary data?
Think of it as freshly gathered information.
Give an example of secondary data.
Consider data you access without collecting it yourself.
What type of data does a census collect?
Think about comprehensive data collection!
True or False: Secondary data is always more reliable than primary data.
Consider who collected the data and for what purpose.
How would you approach a research query to study consumer behavior in a new market? Discuss the data sources and methods you might use.
Consider how thorough you need the data to be!
A researcher is tasked with evaluating healthcare access in rural areas. What challenges might arise in collecting primary versus secondary data?
Think about resource constraints and data accuracy.
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