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4 cards from this section. Quick, good the night before a test.
What does B2B stand for?
Think about who the customers are.
What is the main focus of B2C projects?
Consider the audience type.
What does B2C stand for?
Consider who the end user is.
True or False: B2B projects typically have a faster decision-making process compared to B2C.
Think about why stakeholders might slow down decisions.
Design a marketing strategy that caters to both B2B and B2C consumers. What differences would you highlight in your approach?
Think about different ways businesses communicate with clients vs. consumers.
Evaluate how a shift from B2B to B2C affects business operations and marketing strategies. What adjustments are necessary?
Consider what targets change when the audience changes.
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